Empowering Consumers one Refillable Bottle at A Time
Posted by Alayne Gardner-Carimi on
Local Earth Day Ties
Initially proposed by Wisconsin’s own U.S. Senator Gaylord Nelson in 1969, the first Earth Day was held on April 22, 1970. It was a massive success. An estimated 20 million people participated in events and rallies across the United States, and it helped to launch the modern environmental movement. It was a bipartisan effort that brought together people from all walks of life to demand action on issues like air and water pollution, habitat destruction, and other environmental threats
In the years since, the event has become a global phenomenon and the focus has shifted to include a wider range of environmental issues, such as climate change, deforestation, and biodiversity loss. The annual observation of Earth Day serves as an important reminder of the need to take action to protect our planet and its resources and to renew our commitment to building a more sustainable future for all.
How Re-using is Better than Re-cycling
When one reuses or repurposes an item, it is used again whether for the same or a different use, after it has fulfilled its original function. (A bottle is refilled or used as a vase.) It does not change the original form of the product. Reusing prevents pollution caused by reducing the need to harvest new raw materials and produce new products. This then reduces greenhouse gas emissions and allows products to be used to their fullest extent which saves energy, money, and resources and decreases things in landfills.
Recycling is a process, wherein a used item is turned into a new product and potentially useful basic materials are not wasted. However, the manufacturing of new products from old, while saving resources, requires energy, and sometimes harms the environment. Recycling should also minimize the amounts of materials sent to the landfill. However, much of what is separated for recycling is not used to create anything.
Sadly, our recycling rate is less than half that of European countries (32% vs 66%) AND that percentage includes what many Americans believe they have recycled, but waste management companies have shipped abroad to developing countries which do not have the capacity and infrastructure to efficiently recycle waste. These waste exports are counted as “recycled” by official figures. As consumers it is up to us to reduce waste and reuse more and partner with companies which belive as we do.
Johannes Kiderlen started vomFASS in 1994 with sustainability being one of the core values upon which the company was founded. In German “vom fass" means "from the cask," and refers to the store's unique concept of selling oils, vinegars, and spirits from casks and barrels and encouraging customers to easily engage the environmentally favorable action of replenishing the oils and vinegars used at home by refilling their cleaned and dried glass bottles instead of purchasing new bottles.
Today, vomFASS is known as a leader in the specialty food and beverage industry, committed to quality, sustainability, and customer service and continuing to stay true to its founding principles of offering high-quality products from the cask. vomFASS products are known for their high quality and unique flavor profiles, which are achieved through careful selection of raw materials and traditional, sustainable production methods.
Reusing and repurposing puts us more in charge of the waste we create, which makes us much more conscious of having to deal with it. What’s more, and much more importantly, is that when we reuse and repurpose, we are apt to reduce our consumption.
Save some Green while being Green
It’s our way of encouraging our loyal customers to re-use their bottles and inviting new customers to join in and help the environment one reusable bottle at a time.
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